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GasBuddy News Article

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About Face: How Automakers Put Personality Into Their Cars' Front Ends

Forbes -- Typically, when design clinic respondents are asked which view of their preferred-choice car they would send to friends and/or relatives, the front three-quarter angle polls at about 80%. You’d think many would select the straight side view, which, distortion-free in photographs, best displays the size, sweep, length and overall cohesiveness of the design.

But, then, when asked by the parents to send a picture of the new girlfriend, a majority of guys will send a likeness of her face, even though that may not be her best attribute!

And thus it is with cars. The front end, grille, fascia and headlights form a very distinct “face,” and, much like a human visage, it can have expressions: happy, purposeful, angry, aggressive, sad or even bored.


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Submitted Apr 12, 2012 By: Mudsprings
Category: Daily News Article Discussions > Topics Add to favorite topics  
Author Topic: About Face: How Automakers Put Personality Into Their Cars' Front Ends Back to Topics
REPLIES (newest first) Post a Reply
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gils
Champion Author Ohio

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Message Posted: Apr 12, 2012 4:11:28 PM

ok
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greentre
Champion Author Pensacola

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Message Posted: Apr 12, 2012 4:10:42 PM

Whatever! Make them last longer before falling apart and then we'll talk.
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camel1
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Message Posted: Apr 12, 2012 4:10:03 PM

Interesting
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rpr77
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Message Posted: Apr 12, 2012 4:08:27 PM

ok
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TBRR
Champion Author Jacksonville

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Message Posted: Apr 12, 2012 4:07:29 PM

what a line of crap! has nothing to do with the price of oil and/or gas. oh, i forgot most americans buy vehicles that look pretty without a care of the cost of maintenance. so that's what detroit builds.
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otis2010
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Message Posted: Apr 12, 2012 4:04:17 PM

ok
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eric2theem
Sophomore Author Riverside

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Message Posted: Apr 12, 2012 4:00:51 PM

I like how so many of you respond with one word to these posts! Anyways i still think Honda front ends are the leading innovation they have created front ends that not only look cool and futuristic but functional for safety of collisions with pedestrians.
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billk44077
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Message Posted: Apr 12, 2012 3:55:54 PM

so
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Aviator_Rob
Champion Author New York

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Message Posted: Apr 12, 2012 3:54:21 PM

Amazing how car companies pull out all the stops to increase sales, any way possible. Thanks, focus groups.
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bobsalwaysmt
Champion Author Long Island

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Message Posted: Apr 12, 2012 3:54:07 PM

C'mon, Stop already!!!
Price of GAS???
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J Eric
Champion Author Los Angeles

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Message Posted: Apr 12, 2012 3:48:46 PM

True! Beamers have a cute look, Edsels looked like they had chewed on a lemon. Challengers look mean. VW Beetles just look like stinkbugs.

[Edited by: J Eric at 4/12/2012 3:53:40 PM EST]
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tree_shakker
Veteran Author Ontario

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Message Posted: Apr 12, 2012 3:47:36 PM

So what!
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032946
Champion Author Twin Cities

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Message Posted: Apr 12, 2012 3:45:05 PM

Sounds like some one has some serious problems.
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paty2k
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Message Posted: Apr 12, 2012 3:42:30 PM

Yeah right...
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dpt
Champion Author Michigan

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Message Posted: Apr 12, 2012 3:41:54 PM

There is still something of a "company look" about some grilles, although there's a lot more sameness than there used to be. I remember when I was a kid, Buicks of the late 40s or early 50s all looked like they were frowning.
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Red7002011
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Message Posted: Apr 12, 2012 3:40:57 PM

Really!
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UWHusky
Rookie Author Toledo

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Message Posted: Apr 12, 2012 3:40:06 PM

who um cares?
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DirtDauber
Champion Author San Antonio

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Message Posted: Apr 12, 2012 3:36:47 PM

How it looks does not matter, they all look pretty much the same.

How it preforms is far more important.
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f250dieselrat
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Message Posted: Apr 12, 2012 3:36:07 PM

im bored of this article...
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bigoilscamsus
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Message Posted: Apr 12, 2012 3:31:02 PM

Protest high gas prices!! Picket the 15 highest priced gas stations in your area!!Join the protest at the WALK ON WASHINGTON and at all the other State Capitals on Friday June 1st 2012!1 Bring your protest signs and let Big Oil know what you think of the obscene profits that Big Oil extorts from the American consumer!!
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unicornpmb
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Message Posted: Apr 12, 2012 3:27:10 PM

Right.
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me2002
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Message Posted: Apr 12, 2012 3:25:39 PM

Weird
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bigrigAZ
Champion Author Phoenix

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Message Posted: Apr 12, 2012 3:24:39 PM


Glad you explained that. Seems like they all look alike. The only way to tell what kind of cars they are today is to know the emblem on the back or some where. Doesn't seem to have any imigination anymore. 50's, 60, and 70's you could tell what kind of car it was a block away. Now if you see an accident and the police or tv news reports what kind of car was it? - it was a white car either a sedan or SUV. "If you see this white sedan call your local police or read about it on our TV network site. Good luck!
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caddilac
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Message Posted: Apr 12, 2012 3:24:00 PM


Nonsense.
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insightcruzer
All-Star Author Oakland

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Message Posted: Apr 12, 2012 3:21:39 PM

like the old saying goes, "we eat with our eyes and not our stomachs" and so, apparently, we purchase with our eyes and not our knowledge of a vehicle's stats.
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hank1326
Champion Author Los Angeles

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Message Posted: Apr 12, 2012 3:15:56 PM

Make them functional and practical. Otherwise, it is a waste of time and resources.
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PerSonneL
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Message Posted: Apr 12, 2012 3:13:01 PM

not sure
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PhilMils
Champion Author Virginia

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Message Posted: Apr 12, 2012 3:04:16 PM

How about that.
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Go_E85
Champion Author Orange County

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Message Posted: Apr 12, 2012 3:01:57 PM


Inspired by Disney ?
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RAC110
Champion Author Massachusetts

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Message Posted: Apr 12, 2012 2:59:38 PM

they use to pay people to test mattresses
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snappytom2
Champion Author Corpus Christi

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Message Posted: Apr 12, 2012 2:57:44 PM

How much did they pay the guy who put the face on the Edsel?
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mfeldstein
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Message Posted: Apr 12, 2012 2:54:46 PM

So when I buy a car, part of the price is to pay the salary of a guy (or gal) whose job is to focus on car faces? There's a way to lower the price here - let's do it.
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carloco75
Champion Author Richmond

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Message Posted: Apr 12, 2012 2:52:35 PM

That article link is messed up...first it took me to an add than that page went to Forbes main page...

It worked the 2nd time...
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NoStrings
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Message Posted: Apr 12, 2012 2:51:12 PM

ok
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stpetebp
Champion Author Tampa

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Message Posted: Apr 12, 2012 2:43:36 PM

Personality, now thats funny
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rd2000
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Message Posted: Apr 12, 2012 2:43:30 PM

yes, whatever.
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Nancy&Len
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Message Posted: Apr 12, 2012 2:42:42 PM

Who cares.
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dunedate
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Message Posted: Apr 12, 2012 2:40:45 PM

Whatever
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THX138
Champion Author San Francisco

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Message Posted: Apr 12, 2012 2:40:15 PM

So THAT'S why today's cars look so stupid
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Agarre
Champion Author Richmond

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Message Posted: Apr 12, 2012 1:29:36 PM

Base as Back ends ?
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ToolinIt
Champion Author Colorado

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Message Posted: Apr 12, 2012 1:20:28 PM

The tail lights are nice on the new Camero.

[Edited by: ToolinIt at 4/12/2012 1:21:42 PM EST]
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leemun
Champion Author Utah

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Message Posted: Apr 12, 2012 1:07:23 PM

I always thought front ends looked like faces. Note that the Edsel front end looks like someone who just sucked on something really sour. Like a lemon.
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ModelWarships
Champion Author Missouri

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Message Posted: Apr 12, 2012 12:49:13 PM

yawn, they all look alike.
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FunMyster
All-Star Author Indiana

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Message Posted: Apr 12, 2012 12:43:58 PM

OK
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Travel1st
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Message Posted: Apr 12, 2012 12:25:48 PM

ok
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bart_reed
Champion Author Los Angeles

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Message Posted: Apr 12, 2012 11:47:46 AM

Just what I want. A car with a personality. Can it give me a backrub?
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orcar
Champion Author Boise

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Message Posted: Apr 12, 2012 11:23:53 AM

There are some cars that are so ugly you have to wonder what anyone saw in the pictures.
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vjs3
Champion Author Denver

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Message Posted: Apr 12, 2012 11:02:00 AM

The back end is telling too...
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PrinceLH
Champion Author Ontario

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Message Posted: Apr 12, 2012 11:01:25 AM

Shallow!
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CapriceWagon
Champion Author Washington

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Message Posted: Apr 12, 2012 11:00:57 AM

Usually I think of tail lights as more telling than grilles, especially with Cadillac's vertical fins and Impala's triple rounds. The new Camaros are smiling, but I usually like aggressive or angry faces on cars
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grammamNV
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Message Posted: Apr 12, 2012 11:00:32 AM

ok then
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